Exhibiting at the World’s Biggest Dance Event



Take part in the world’s biggest dance exhibition if you are interested in:

  • Selling dance products
  • Recruiting new students
  • Finding the best talent
  • Increasing brand awareness
  • Growing your database
  • Networking with the industry and making invaluable connections
  • Performance opportunities in the Showcase Theatre
  • Manufacturers, retailers, schools, colleges, academies, universities, associations, venues, events and publishers exhibit year after year.

See the floorplan

Who will you meet?

MOVE IT is set to attract up to 30,000 attendees including:

  • Retailers
  • Dance students
  • Teachers
  • Professionals and choreographers
  • Decision makers from the dance industry
  • Parents of dancers

Download the MOVE IT 2019 sales brochure here to find out more!


What exhibitors say…

MOVE IT boasts one of the highest re-book rates in the events industry, with 84% of exhibitors re-booking onsite for the next event in March 2019. There is no better indication of exhibitor satisfaction.

“We keep coming back to MOVE IT because it’s our main form of advertising.”
Chriss Campbell-Welch, Tiffany Theatre College

This is our main annual opportunity to meet teachers, students and to promote our brand to the people that our going to be our customers in the future.
Mark Rasmussen, Harlequin Floors


Contact us!

Contact us for exhibiting and sponsorship enquiries:

Tasmine Othman
+44 (0)20 7688 6845

Alternatively fill in a stand enquiry form and we’ll be in touch.



MOVE IT 2020 Postponed

It is with great regret that Upper Street Events has today decided that, as a result of the evolving Covid-19 situation, it is no longer possible for us to hold MOVE IT 2020 this weekend. 

We have been following UK Government guidelines and working with the rolling advice from Public Health England and other organisations, but it is now with much sadness that we have taken the decision to postpone the event.  The safety and wellbeing of our staff, exhibitors, visitors, partners and contractors is of the utmost importance to us, and therefore feel the protection and prevention of harm to all involved is vital to this decision.

We love MOVE IT and we love this community and we’ve been carefully listening to the feedback we’ve been receiving from visitors, exhibitors and participants.  Until this morning the community has been overwhelmingly in support of the event continuing as planned.   Since the announcement by the World Health Organisation on the evening of 11th March, which has labelled Covid-19 a pandemic, that sentiment has understandably changed.  We have a duty to safeguard everyone who plays a part in making Move It happen and, as such, we have reached this difficult decision.

We are currently working with ExCel to look at options to reschedule MOVE IT to a later date.  Tickets will be valid for a rescheduled event.  If you are unable to make the new date, a refund will be issued.  We will be in touch over the next week to update you on the situation.

We are sincerely sorry that we have had to make this incredibly difficult decision and thank you for bearing with us at this uncertain time.