MOVE IT Exhibitor Success

Dance, Fitness & Performance Brands love MOVE IT!

If you’re a dance brand, manufacturer, school, college, academy, association, venue, event or publisher looking to promote your organisation to the biggest collective of dancers that exists at any one time in the UK – MOVE IT is for you!

Exhibit at MOVE IT and have your brand engaged with by over 29,000 dance enthusiasts, professionals and teachers, to name but a few. Contact our Sales Manager directly to find out how you can get involved at MOVE IT like the brands below…

Seeing first hand, a customer reaction to a new product line is always exciting. Especially when you sell out on the first day like we did this year! The MOVE IT audience is fantastic for us, Dance students, younger students, teachers, principles of schools, we see them all.

“As a dance brand, as a retailer, MOVE IT is definitely the show to go to because you’ve got teachers, dancers, all the musical theatre students, so you have your core customer base here to sell to.”

“This year we’ve had a really great experience in as much as we’ve met the people that we are out there for, the teachers, the dancers, we want to be in touch with them. The show has been fantastic, the new venue, the transition from Olympia, has been really smooth, it’s been great.”

“It’s a great opportunity for us to meet prospective students, to talk to parents, for students and parents to see the work of Bird College and to get first-hand information and that’s fantastic, it means that we’re attracting people from all over the world and all over the country. The MOVE IT team are always bringing new things, it never stays static MOVE IT, and for me that’s one of the great things. That’s why we come back year after year, we’re trying to always move and think ahead, and MOVE IT is always thinking ahead and moving forward so it’s great.”
Bird College

“The Royal Academy of Dance has exhibited at MOVE IT for many years now; we come back every year because it’s the place to be if you’re involved in dance. We expect to see dance teachers or people who are looking to become a dance teacher and MOVE IT has been successful for us, it’s a really good platform for us to be able to talk to people, tell them what we do. ”

“Performers College has been here for 10 years now. We always return to MOVE IT because it’s a good marketing tool to collect great students. We audition every year and we always like to have fresh students and this is the place to come and get them, it’s the biggest dance event in the world so it’s always good to come here. ”
Performers College

“We do it every year, it’s our best way of advertising. We get in contact with all our customers, both wholesale and retail. Any company that sells anything to do with dance this is their best point of contact to come to. ”

It’s really important for us to be here at the biggest show in the UK. We have been busy all weekend with boys and girls from age 4 up to 24. It has been so successful for us, we signed up onsite for a bigger and better stand for 2019

Andrea Ashby – Director, Squad Dancewear.

“MOVE IT has been excellent for meeting trade buyers, dance teachers and dance studios. I know that for Eurotard personally we’ve been able to connect with buyers that we wouldn’t have probably been able to connect with any other way. Same with some of the partnerships that we’ve developed just while being here with dance studios, which is so critical to growing our business in the UK market.”

“This is our 11th year at MOVE IT. MOVE IT always proves very successful for us because it enables us to meet all the students that hopefully will come and join the college or would like to try us out. We’ll definitely be back next year and this year has been quite fun actually, we’ve liked the new venue a lot. ”
Tiffany Theatre College

There’s no better place to go to meet the best of the best professionally, as well as the bright eyed, bushy tailed just getting into dance. We meet graduates, parents looking to further support their children in their careers
Kymberley Jay – CEO Dance Industry


Find out more information about MOVE IT and how you can apply to become an Exhibitor here. 

MOVE IT 2020 Postponed

It is with great regret that Upper Street Events has today decided that, as a result of the evolving Covid-19 situation, it is no longer possible for us to hold MOVE IT 2020 this weekend. 

We have been following UK Government guidelines and working with the rolling advice from Public Health England and other organisations, but it is now with much sadness that we have taken the decision to postpone the event.  The safety and wellbeing of our staff, exhibitors, visitors, partners and contractors is of the utmost importance to us, and therefore feel the protection and prevention of harm to all involved is vital to this decision.

We love MOVE IT and we love this community and we’ve been carefully listening to the feedback we’ve been receiving from visitors, exhibitors and participants.  Until this morning the community has been overwhelmingly in support of the event continuing as planned.   Since the announcement by the World Health Organisation on the evening of 11th March, which has labelled Covid-19 a pandemic, that sentiment has understandably changed.  We have a duty to safeguard everyone who plays a part in making Move It happen and, as such, we have reached this difficult decision.

We are currently working with ExCel to look at options to reschedule MOVE IT to a later date.  Tickets will be valid for a rescheduled event.  If you are unable to make the new date, a refund will be issued.  We will be in touch over the next week to update you on the situation.

We are sincerely sorry that we have had to make this incredibly difficult decision and thank you for bearing with us at this uncertain time.