Online trade application has now ended. If you have applied for a trade pass you will emailed this shortly.

If you want to come to the show as a trade member please come to the box office onsite at ExCeL to receive your free trade pass. Please bring proof that you are a member of the dancing trade.

Get ahead of your competitors thanks to exclusive previews of the latest product ranges from top UK and International brands, meet new and current suppliers and take advantage of show-only offers. Plus of course, over 32,000 dancers gathered in one place, giving you an unparalleled opportunity for trend-spotting and dance retail buying. Selected trade visitors are entitled to complimentary entry to MOVE IT. Upon successful application, trade visitors can enjoy a variety of exclusive features including:

  1. Free entry on any or all three days of the event
  2. Networking with dance manufacturers, brands and suppliers from all over the world, helping to keep your finger on the pulse and spot the latest trends
  3. Meeting 32,000 dancers – potential customers leading and adopting trends in the market place

Why visit?

  • Get exclusive previews of the latest product ranges to stock your shops
  • The Rhythm Runway – a dancewear catwalk showcasing top brands and fashion trends
  • Meet and network with existing suppliers, find new ones and compare prices
  • See, touch, test and compare products and take advantage of some fantastic show only offers
  • Do business with senior decision makers and discuss your needs face-to-face
Trade 2


To access a trade delegate pass, our criteria states that you must be:

  • A buyer looking to meet suppliers/ brands
  • Individuals/ businesses with bulk purchasing authority

Trade delegates must be business owners or have purchasing/ influencing authority in following sectors:

  • Distributor
  • Dance retailer
  • Shop
  • Manufacturer
  • Dress/ costume maker
  • Distributor
  • Sport retailer
  • Fashion retailer
  • Agent
  • Agency
  • Delegates will be asked to show proof of identify on arrival (business card, staff pass etc.)
  • Delegates must be over 16 years of age
  • Your trade delegate pass allows you access to all three days of the event
  • Registrations are reviewed and vetted by the team, tickets will only be sent to those who meet our trade pass above criteria
  • Ticket holders may be filmed, sound recorded and/ or photographed for broadcast and/ or future publicity, use of this ticket signifies acceptance to being included in such films and recordings and the use, reproduction, storage, distribution and broadcasting of such films and recordings (including any copies made) without payment.

For more information about how we protect and use your data please read our privacy policy.


We would like to keep you updated about future editions of the MOVE IT so that you don't miss out on all the latest show news and special ticket offers. If you would prefer not to hear from us, please let us know below:

We promise to protect your details and never swap or sell your information to anyone else. In order to give you the best possible customer experience, we sometimes use the information you provide to deliver relevant and interesting communications designed specifically for you. You have legal rights to object to the processing of your data for marketing purposes, and to object to any data processing carried out on the basis of legitimate interest. Even if you tick the box above, we may still need to send you service communications in relation to your booking or any tickets you purchase.

We would like to keep you updated via email about other events produced by Immediate live that we think you will enjoy, along with offers and products from other dance related companies we hope will be of interest to you. If you’re happy to hear from us please let us know below:

MOVE IT 2023 offers the perfect student experience. If you are a group leader or teacher planning to coordinate a group booking for your students register your interest below to be the first to find out when group discounted tickets go on sale.