Marketing
Here’s what we’re doing to attract the right number and quality of people to PERFORM 2012:
Marketing - we spend a lot of time and money marketing and promoting the show via:
a) Direct Mailing (120,000 brochures)
b) E-shot campaign (190,000 e-shots)
c) Posters (5,000)
d) An active website (21,000 visits)
e) Regular facebook and Twitter updates
f) Adverts and inserts in relevant media (133,000 reach)
g) Links and marketing exchanges with leading partners and association eg The Stage, Spotlight, Equity and NODA.
Programme – thanks to an immense popularity (and oversubscription!!) in 2011, we’re doubling the number of seminars and workshops on offer.
Innovation – we recogniser that being innovative is crucial. For that reason we’re introducing:
- ‘Platform 5’ - a new way for visitors to showcase their theatre productions
- CV surgery for actors (1 to 1s)
- workshops for Drama Teachers
- a networking area
- singing classes
PERFORM 2012 takes place alongside MOVE IT - the biggest dance event in the UK, allowing exhibitors to enjoy the flow of visitors from both shows
